2012 - 2021, Centennial College
PROFESSOR, EXPERIENTIAL LEARNING COORDINATOR, & COURSE LEAD
Took a fledgling Internship Program to produce over $3 million in revenue and place over 700 students over a 7 year period. Teach and mentor students in career development and personal growth. Focus on personal branding, resume writing, and LinkedIn. As course lead manage all career course instructors and provide support and advocacy throughout the semester.
2014 - Present, Humber College
PROFESSOR, PROGRAM COORDINATOR ENTREPRENEURIAL ENTERPRISE BUSINESS MANAGEMENT
Provide support to the Entrepreneurial Enterprise Business Management students during the semester on class-related issues and anything related to their internships. Teach career success to students in various post-graduate programs with a specialization in interactive activities where education and industry meet.
2012 - Present, Kates Consulting
CHIEF MARKETING OFFICER
A public speaker that brings exciting new information to help grow brands. Provide innovative ideas to help businesses see what gaps exist in their businesses and offer solutions to increase sales.
Nov 2011 - Mar 2012, Forest Hill Place
DIRECTOR OF SALES & MARKETING
Director of Sales - drove sales to meet and exceed sales targets. Lead community outreach activities to increase awareness and strengthen the referral base. A stellar relationship and business development builder creating opportunities others could not see.
Apr 2011 - Nov 2011, Living Life On The Avenue
DIRECTOR OF SALES & MARKETING
Instrumental in startup operations for new boutique hotel style retirement residence. Drove sales from 0 to $3,000,000+ in 6months. Involved in all face-to-face sales and event marketing. Developed effective outreach strategies to drive sales.
Apr 2003 - Mar 2011, Dinnerworks
PRESIDENT
Purchased and transformed the Dinnerworks franchise from a single product offering into a multi-faceted, full-service company. Dinnerworks became part of the lexicon, in its community, as has Google in its.
Sep 2009 - Apr 2010, George Brown College
MARKETING COMMUNICATION INSTRUCTOR
Taught first-year students the importance of marketing communications and all the methods available today to "communicate".
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Jan 2001 - Apr 2010, Kates Cooking
CHEF & COOKING INSTRUCTOR
Cooking and catering company providing services to both corporate and private clients. Ebullient and dynamic culinary instructor teaching beginners to experts, everything from knife skills to elaborate cooking techniques. Provided catering services for 2 to 200 people.
Sep 2008 - Jun 2009, George Brown College
INSTRUCTOR
Teaching Marketing Communications in the Special Events Certificate Program at George Brown College. Also, Sponsorship and Fundraising.
Apr 1992 - Apr 2002, Kates & Associates
PRESIDENT
Provided a variety of services to Shopping Centre Management. Spearheaded in to be the Marketing Director of various shopping centres in and around Toronto to create and execute plans. Strategically developed and produced events that would be complementary to the mall's demographics to drive traffic and increase sales.
Jan 1991 - Jan 2001, Yorkdale Shopping Centre
MARKETING/SPECIAL EVENTS DIRECTOR
Created new and exciting events and marketing programs suited to each of the three largest shopping centres in the Toronto area including Yorkdale, a premier mall. Had an integrative marketing approach to all the events with a special emphasis on creating a strong media presence. Events generated traffic and sales, which met all objectives.
Jan 1988 - Jan 1990, Nexa Corporation
DIRECTOR OF MARKETING
Strategically managed and controlled the marketing for 15 companies owned by parent Nexa Corporation. Developed and implemented marketing plans for each company individually. Handled all internal and external communication, created newsletter, worked with media.
EDUCATION
MMIE, MANAGEMENT INNOVATION & ENTREPRENEURSHIP
2020 - 2021
Queen's University
DBA, ENTREPRENEURSHIP, MARKETING, INNOVATION
2017 - 2023
Walden University
MBA, HOSPITALITY & TOURISM, SERVICE INDUSTRY
2009 - 2011
University of Guelph: Marketing, managing service quality, risk management, revenue management, human resource management, literature review on blue ocean strategy, finance, & accounting.
CERTIFICATE, DISRUPTIVE STRATEGY
2019 - 2019
Harvard Business School Online: Disruptive Strategy with Clayton Christensen is a 6-week, 30-hour online certificate program from Harvard Business School. Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.
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MARKETING, LEADERSHIP, ORGANIZATIONAL BEHAVIOUR
2019 - 2019
Seth Godin's altMBA: A new approach to true leadership.
BACHELOR OF ARTS
1976 - 1981
University of Waterloo: President of the Student's Association.
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